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Is Packaging Really That Important?

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Is Packaging Really That Important?
Contact Email: 
hello@tinyboxcompany.com

About Is Packaging Really That Important?

Those in the luxury sector argue that products are more than just the item ordered, and packaging and the shopping experience contribute to the luxury experience as a whole. Other brands might say that customers don’t like to pay for expensive packaging that ends up in the bin and would rather receive their items with less packaging and pay a lower price. Each argument has its own merits; we look at how important packaging is and whether you should invest in premium packaging for your product. 

Protective packaging

Many consumers opt to buy products online and get them delivered to their door. People who buy online often don't have the time to go out and look around shops for things they need. Shoppers can also find a better range of options online and the ability to purchase products from all over the world. Businesses can also benefit from reduced overheads when selling their products online only. One very important part of selling products online is making sure products arrive in one piece without imperfections or breakages. Customers expect the packaging to protect the items they buy online fully. As a minimum, the packaging should protect the product from breaking or being damaged during transit. If businesses select poor quality packaging, items could arrive damaged, and consumers will be unimpressed and unlikely to buy again from your business. 

Sustainable packaging

If your product is environmentally friendly and your company is concerned about its environmental impact, the packaging you choose needs to reflect these values. Customers are boycotting companies that use large amounts of single-use plastic packaging, and instead, they’re opting to buy from more sustainable businesses. When choosing the packing for your business, try to reduce the environmental impact and choose packaging that can be recycled easily. Customers are more likely to react favourably towards your business if they see you are actively trying to reduce your carbon footprint by opting for sustainable packing materials. 

First impressions

First impressions count when it comes to delighting a new customer. If your product is a luxury item, the whole experience of receiving, opening and using the product should reflect the luxurious nature of your brand. Studies have shown that packaging directly impacts a person's view of the brand and the product. Packaging can help reinforce your brand identity and values before a customer sees your product through the look, feel and emotions your packaging evokes. Packaging should be exciting and encourage consumers to open the item. Presentation boxes are a perfect example of a great way to package items; you can print your brand name on the box and include your product and a personalised message within the box. This provides an additional opportunity for you to connect and form a relationship with your customers. Brands that provide a personalised experience are more likely to see customers return and recommend their products to friends and family. The first impression is very important with online products; unlike buying in-store, sales staff aren’t there to explain your brand story and company values to your customers. 

Functional items

Packaging for functional products is less important; when buying everyday items online, many customers don’t expect packaging to be unique and are happy to receive functional packaging that simply protects the product. However, some companies choose to add more value by innovating their practical product packaging; this can add value and encourage customers to repeat purchases. Some examples of unique packaging for functional items include washing tablets with packaging that fits through the letterbox, protects children from accessing the tablets and is 100% recyclable. This unique packaging adds value to the product by reducing the household’s plastic waste and enables it to fit through the letterbox for convenience. By producing innovative packaging, brands can use this as a marketing tool to set their business apart from the competition. 

Packaging is important, and companies should consider how to add value to their products by using innovative packaging and reducing plastic waste. Consumers are becoming savvier and seeking out environmentally friendly businesses with recyclable packaging options. This is something that will become increasingly important for companies looking to attract this type of eco-conscious shopper.

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Contact Phone: 
01825 723832
Country: 
GB